In 2011, UNITED COLORS OF BENETTON (a global fashion brand) launched their ‘UNHATE’ advertising campaign, featuring some unlikely photographs of world leaders touching lips. The campaign was taken to the world’s busiest cities – Rome, Paris, New York – to great controversy. You can read all about it here and here.

As an excuse to experiment with the newest AI tools, I set out to re-imagine the ad campaign from a contemporary lens – tossing out the Pope and placing Zelenskyy in his stead.

There’s something deeply unsettling in Putin’s reluctant ‘kiss of Judas’, and something deeply heartwarming in Biden’s embrace with Xi Jinping’s – like the two loved each other very dearly.

If only they all did.